More than just a golf company...
How is it that in a modern game dominated by the word “technology” and overpowered by marketing dollars a company that makes playable, traditional golf clubs has found renewed success? Because of golfers like you who let their experience inform them about what clubs they should play - not marketers, not slick ad campaigns, not highly-paid athletes. Golfers who discover our company are perhaps searching for something they might have lost since they first fell in love with the sport - the spirit of the game.
The spirit of golf is rubbed, sanded, carved, and crafted in every golf club that is hand-built in our Kentucky plant. That spirit is a sensory experience that can't be duplicated in metal. The roots of golf run deep, and no other company is as qualified as Louisville Golf to preserve and continue the game's grand equipment traditions.
Tradition, Made to be Played
The Louisville Golf Club Company was founded in 1974 by my brother Elmore Just; we quickly became the industry's leading manufacturer of Persimmon woods. Our company based in Louisville, Kentucky, made Persimmon woods for legendary golf companies such as Ben Hogan, Wilson, Tommy Armour, Ram and Spalding. Now Louisville Golf is leading the way in a niche that is growing in popularity every year. The resurgence in playable wood-centric golf clubs allows us to make, innovate, play and promote the products you see on this website. We’re golfers ourselves, so we’re like you in that we love this wonderful sport and we do not want it to lose touch with its endearing traditions.
In a game that has largely forgotten golf's simple joys we take great pride in preserving the game's grand legacy deeply rooted in wooden golf clubs. We are honored to be able to offer a wood golf club as a choice to the modern golfer, whether they are Persimmon woods, Premium hardwood putters or Hickory-shafted golf equipment. We are uniquely qualified to fulfill this mission.
Thanks to golfers like you our mission is one that is well received. On a regular basis we take a phone call (1-800-456-1631 M-F 9 to 5 EST) from a grateful golfer thrilled that they have found our product line. A lot of these golfers we know by name and speak with on a monthly basis. This makes all the work that goes into our handmade products worth it.
So whether you are a golfer who fondly once played a Persimmon fairway wood or driver and longs to return to the poetic pounding of a solid wood golf club (having experimented with the hollow clubs and claims of the larger metal companies), or someone with an innocent curiosity about all our clubs and looking for a way to enjoy golf again, we are grateful that you have found us and invite you to join our humble company in the enduring spirit of the game.
The Spirit of the Game (from the USGA)
Unlike many sports, golf is played, for the most part, without the supervision of a referee or umpire. The game relies on the integrity of the individual to show consideration for other players and to abide by the Rules. All players should conduct themselves in a disciplined manner, demonstrating courtesy and sportsmanship at all times, irrespective of how competitive they may be. This is the spirit of the game of golf.
The Spirit of the Game (from the R&A)
Honesty, integrity, courtesy: three words that have come to represent the spirit in which the game of golf is played. Part of that spirit sits beneath the term “etiquette” and part of it relates to the Rules of Golf. But the Spirit of the Game goes much deeper than just those two tangible terms. It is something that every golfer should develop an innate sense of, something that is born of golf’s unparalleled history, and something which lifts golf, one could argue, above other sports. Whether it’s through divot and pitch-mark repair, or simply through silence on the tee, the spirit of the game dictates that players make sure they give others on the course, often opponents, a fair chance to play the best shot they can. For most of us, the game of golf is self-regulating. There is seldom a referee present so we are reliant upon our own honest adherence to the Rules in order to enjoy the game. As a result we are all occasionally forced to call a penalty on ourselves for infringements which, often, will go unnoticed by everyone else. This dependency upon honesty and courtesy that has elevated “integrity” to sacrosanct status. Without them, we may as well hang up our clubs.